Driving leads with a fresh new look for a subscription-based service of limited-edition spirits
Product, Web, Mobile, Strategy, UX/UI
Highlighting a new model of luxury for high conversion
Taster's Club is a subscription-based service that offers members a box of limited-edition spirits each month through its varying spirits clubs (eg. whiskey, vodka etc). Designed for spirits enthusiasts, boxes are curated to include tasting information about the bottles, and is also accompanied by craft cocktail recipes. While unique in its industry and often mentioned in media, Taster’s Club found themselves lacking in conversion during the non-holiday seasons of the year as well as in overall yearly subscription renewal.
After completion of an UI and UX audit as well as user and competitive research, we gave the site a well-deserved refresh that was designed for maximum conversion rates. The resulting site brings elegance to the forefront with a simplified sign up flow, and highlights the unique model Taster’s Club offers.
The design team at Turtle consisted of two designers and one project lead.
As the primary designer, I led the research, strategy and design of new acquisition flows in both B2B and B2C channels, created responsive landing pages and revised review survey flows to better ensure completion. Additionally, I worked closely with internal teams at Glassdoor to ensure design system consistency standards were met and helped to develop new components when needed. I integrated myself into their standups to develop a more meaningful working partnership, and made sure that everyone was on the same page.